Nov 2, 2020 17:25
3 yrs ago
14 viewers *
English term
Business and General Translation
Native in: Arabic 
Works in: English to Arabic, Arabic, English, and 1 more.
conspicuous waste
English to Arabic
Marketing
Advertising / Public Relations
Professor Tim Ambler talks about conspicuous waste
in advertising.17 He explains that new brands need to build
conspicuous waste into their media because they are unknown,
and so are less likely to be believed.
This is why we banned quarter-page ads. They signalled that
this is all the brand could afford to buy.
in advertising.17 He explains that new brands need to build
conspicuous waste into their media because they are unknown,
and so are less likely to be believed.
This is why we banned quarter-page ads. They signalled that
this is all the brand could afford to buy.
Proposed translations
(Arabic)
| 5 +1 | إهدار تفاخري |
Hassan Achahbar
|
| 5 | مفرط وباد للعيان |
ahmed badawy
|
| 3 | الإعلانات ذات المحتوى الكمالي/الإعلانات الموجهة نحو السلع الكمالية |
Morano El-Kholy
|
Change log
Nov 2, 2020 17:25: changed "Kudoz queue" from "In queue" to "Public"
Proposed translations
+1
15 mins
Hassan Achahbar
Morocco
Morocco
Native in Arabic
Works in field
Morocco
Bridging cultures since 2009
Native in: Arabic
Works in: English to Arabic, French to Arabic, Arabic to English, and 1 more.
Related KudoZ points
:
28
Selected
إهدار تفاخري
معناه حين تقوم علامة تجارية بالإسراف في الإنفاق على حملات إعلانية لا يمكن قياس فعاليتها ومساهمتها في الإتيان بمبيعات مباشرة لأن الغرض هو خلق تصور في أذهان العامة عن مدى صحة العلامة التجارية وهذا الهدف يتحقق من تلقاء نفسه عبر التواجد المكثف في الساحة الإعلامية
See this
The Waste in Advertising Is the Part That Works
https://www.cambridge.org/core/journals/journal-of-advertisi...
This study shows that “waste”—the perceived extravagance of an advertisement—contributes to advertising effectiveness by increasing credibility. It draws especially on the “Handicap Principle” in biology: animals use wasteful characteristics to signal their exceptional biological fitness. It hypothesizes that excesses in advertising work in a similar way by signaling “brand fitness.”
https://www.aljazeera.net/midan/2020/5/27/مرايا-الزيف-كيف-يد...
ومن رحم الاستهلاك التفاخري ولد الإهدار التفاخري. فمعظم صناعة الإعلانات والدعاية المعاصرة تسعى لخلق مجتمع "مهووس بالامتلاك" قائم على مفاهيم التباهي والمنافسة على التفاخر والتميز.
See this
The Waste in Advertising Is the Part That Works
https://www.cambridge.org/core/journals/journal-of-advertisi...
This study shows that “waste”—the perceived extravagance of an advertisement—contributes to advertising effectiveness by increasing credibility. It draws especially on the “Handicap Principle” in biology: animals use wasteful characteristics to signal their exceptional biological fitness. It hypothesizes that excesses in advertising work in a similar way by signaling “brand fitness.”
https://www.aljazeera.net/midan/2020/5/27/مرايا-الزيف-كيف-يد...
ومن رحم الاستهلاك التفاخري ولد الإهدار التفاخري. فمعظم صناعة الإعلانات والدعاية المعاصرة تسعى لخلق مجتمع "مهووس بالامتلاك" قائم على مفاهيم التباهي والمنافسة على التفاخر والتميز.
4 KudoZ points awarded for this answer.
Comment: "Thank you"
11 mins
ahmed badawy
Egypt
Egypt
Native in Arabic
Works in field
Egypt
Five years experience in legal translat.
Native in: Arabic (Variants: Yemeni, Jordanian, Palestinian, Syrian, Standard-Arabian (MSA), Iraqi, Lebanese, Sudanese, UAE, Egyptian, Kuwaiti, Saudi , Tunisian)
Works in: German to Arabic, Arabic to German, English to Arabic, and 2 more.
مفرط وباد للعيان
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Note added at 18 mins (2020-11-02 17:43:21 GMT)
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تستهلك بشكل كبير
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Note added at 18 mins (2020-11-02 17:43:21 GMT)
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تستهلك بشكل كبير
1 hr
Morano El-Kholy
Egypt
Egypt
Native in Arabic
Egypt
31 years of Experience. Available 24/7
Native in: Arabic 
Works in: English to Arabic, Arabic to English
الإعلانات ذات المحتوى الكمالي/الإعلانات الموجهة نحو السلع الكمالية
Luxury products= منتجات ترفية؛ منتجات كمالية
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Definition of 'Conspicuous Consumption'
Definition: Conspicuous consumption is the practice of purchasing goods or services to publicly display wealth rather than to cover basic needs.
Description: The word 'Conspicuous' here means lavish or wasteful spending. This kind of spending is generally made by people who have considerable amount of disposable income to spend on goods and services which are not necessary, but are more luxurious in nature.
https://economictimes.indiatimes.com/definition/conspicuous-...
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https://www.almaany.com/ar/dict/ar-en/luxury-products/
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والله أعلم
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Definition of 'Conspicuous Consumption'
Definition: Conspicuous consumption is the practice of purchasing goods or services to publicly display wealth rather than to cover basic needs.
Description: The word 'Conspicuous' here means lavish or wasteful spending. This kind of spending is generally made by people who have considerable amount of disposable income to spend on goods and services which are not necessary, but are more luxurious in nature.
https://economictimes.indiatimes.com/definition/conspicuous-...
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https://www.almaany.com/ar/dict/ar-en/luxury-products/
**************************
والله أعلم
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