Apr 8, 2009 16:57
15 yrs ago
41 viewers *
French term
prise de parole
French to English
Marketing
Advertising / Public Relations
appraisal of ad campaign
This is from an assessment of the performance of an ad campaign (by a car window repair firm). I can't find a good way of expressing this apart from publicity drive - 'prise de parole' here I think simply means they have taken centre stage, spoken out, 'talked' to the public, etc. Here they list the advantages of having launched their campaign:
"La prise de parole
induit des réponses positives sur les performances de brand
Renforce le territoire de brand sur les services qu'elle propose [...]
Un impact sur l’image qui est plus significatif auprès des femmes and non clients de l’enseigne.
"La prise de parole
induit des réponses positives sur les performances de brand
Renforce le territoire de brand sur les services qu'elle propose [...]
Un impact sur l’image qui est plus significatif auprès des femmes and non clients de l’enseigne.
Proposed translations
(English)
Proposed translations
1 hr
Speaking up
Declined
Hello,
No matter how you slice it or dice it, "prise de parole" has to do with speaking about something, even if it's not literally "vocal."
speaking up = expressing freely
I hope this helps.
No matter how you slice it or dice it, "prise de parole" has to do with speaking about something, even if it's not literally "vocal."
speaking up = expressing freely
I hope this helps.
1 hr
pro-active/up-front communication
Declined
Initiating a dialogue?
2 hrs
Getting our face known
Declined
Another option.
The 'man-in-the-street' flavour of the ad. makes me think it is important to this firm that potential customers feel they know and can trust them.
The 'man-in-the-street' flavour of the ad. makes me think it is important to this firm that potential customers feel they know and can trust them.
1 hr
polyglot45
Native in French
&
English
Native in: English 
, French
Works in: English to French, French to English, German to French, and 4 more.
Related KudoZ points
:
32
speaking out
Declined
we about us
--------------------------------------------------
Note added at 13 hrs (2009-04-09 06:17:08 GMT)
--------------------------------------------------
RAISING OUR PROFILE
COMING OUT (clin d'oeil !)
--------------------------------------------------
Note added at 13 hrs (2009-04-09 06:17:08 GMT)
--------------------------------------------------
RAISING OUR PROFILE
COMING OUT (clin d'oeil !)
14 hrs
Susan Nicholls
Native in English
Works in field
Meticulous attention to detail
Native in: English 
Works in: French to English, Spanish to English, Catalan to English
Addressing the public
Declined
This is a bland and obvious option, similar to the "talking to the public" you use several times in your explanation.
Addressing the public has a positive influence on brand performance, etc.
Addressing the public has a positive influence on brand performance, etc.
29 mins
voicing (the brand)
Declined
Don't know if this applies here really, but just thought I'd start somewhere :-)
--------------------------------------------------
Note added at 1 day22 mins (2009-04-09 17:19:27 GMT)
--------------------------------------------------
Given the client's reply, I think this might be quite relevant.
--------------------------------------------------
Note added at 1 day22 mins (2009-04-09 17:19:27 GMT)
--------------------------------------------------
Given the client's reply, I think this might be quite relevant.
Reference:
http://www.cognitivemarketing.biz/l2_voice.htm
http://www.hamiltoninstitute.com/index.php?option=com_content&task=view&id=158&Itemid=45
Discussion
"Prise de parole peut être remplacée par : la publicité / la diffusion de la publicité / la communication. C’est dans ce sens la que j’ai utilisé « la prise de parole ».
J’espère que cela vous aide
http://news.autoplus.fr/news/920787/Carglass-Rouxel-publicit...
La prise de parole permet d’accroitre cependant la connaissance de l’enseigne auprès des non clients.
Hence my interpretation that it is more broadly the 'brand talking to the public'.They have not yet gone into the details of the commercial.