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Glossary entry

German term or phrase:

in das Unternehmen tragen

English translation:

convey their own visions and expectations to the company's workforce

Added to glossary by Peter Downes
Jun 21, 2009 13:10
14 yrs ago
3 viewers *
German term

in das Unternehmen tragen

German to English Bus/Financial Management motivation
I'd appreciate your ideas on the meaning of "in das Unternehmen tragen"

In einer seiner Thesen geht er auf Manager ein und beschreibt, wie wichtig es ist das Manager mit einer positiven Einstellung und einer Vision nicht nur voran gehen, sondern diese auch kommunizieren und in das Unternehmen tragen.

Seiner Meinung nach ist Motivation der Schlüssel innovativen Denkens, gerade in Krisenzeiten, und somit auch der Nährboden für Kreativität. In einer seiner Thesen geht er auf Manager ein und beschreibt, wie wichtig es ist das Manager mit einer positiven Einstellung und einer Vision nicht nur voran gehen, sondern diese auch kommunizieren und in das Unternehmen tragen. Wenn den Mitarbeitern dann noch genügend und individuell gestaltete Freiräume eingeräumt werden, steht dem „Entkorken des Flaschengeistes“, also der Innovationskraft und dem Engagement der Mitarbeiter, nichts mehr im Wege.
Proposed translations (English)
3 +3 s.u.
3 +1 to establish/ to bring ... into/ to realize
4 inspire the company's employees to adopt
3 introduce these qualities into the company
3 imbue the company with
Change log

Jun 25, 2009 19:18: Kim Metzger Created KOG entry

Jun 25, 2009 19:29: Peter Downes changed "Edited KOG entry" from "<a href="/profile/9171">Kim Metzger's</a> old entry - "in das Unternehmen tragen"" to ""convey their own visions and expectations to the company's workforce""

Discussion

Kim Metzger (asker) Jun 21, 2009:
Surprise! I've already sent off my translation, but that won't stop me from selecting the best translation of this term for the glossary in a few days.
polyglot45 Jun 21, 2009:
importance of managers not only having a positive attitude and vision but of their being able to communicate these and apply them within the corporate environment
Peter Downes Jun 21, 2009:
Corpspeak polyglot and itla are on the right track, depends how much corpspeak you want to use, sentences like " interactively transmit their visions and attitudes" seems to be getting away from in das Unternehmen tragen.
Kim Metzger (asker) Jun 21, 2009:
polyglot Another good one. I think we're ready for some answers.
Kim Metzger (asker) Jun 21, 2009:
itla Looks good.
polyglot45 Jun 21, 2009:
sort of repetitive not only should they think positively and have vision but they should also transmit this vision and attitude to the rest of the team and company
Kim Metzger (asker) Jun 21, 2009:
Spud I think we're dealing with corpspeak - words that sound good, important but that really don't mean anything or can mean whatever you want them to.
itla Jun 21, 2009:
Agree with Spud. You might also consider "proactively inspire the company's employees to adopt/embrace" (the attitude and vision).
Peter Downes Jun 21, 2009:
@Kim Could it be that the manager should not only have a positive personal attitude and vision but must be able, in difficult times, to " introduce these qualities into the company". Bring the ideas... might also work.

Proposed translations

+3
6 hrs
Selected

s.u.

"to convey their own visions and expectations to the company`s workforce" . There has been a lot of discussion on the interpretation of this description, so I thought the suggestion might work in this respect, it is similar to introducing the qualities but maybe a little more corpspeak.
Peer comment(s):
agree Textklick : Agree. I like 'convey'. Corpspeak is corpspeak.
5 hrs
Thanks,Textklick, as long as people understand ( can read through) the corpspeak!!
agree Audrey Foster (X) : Spot on, Spud :-)
8 hrs
Thanks, Audrey
agree Harald Moelzer (medical-translator)
2 days 22 hrs
Thank you, Harald
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Spud and everyone else for your excellent proposals."
44 mins

introduce these qualities into the company

Habe mir erlaubt mal das für mich passende Beispiel aus der Diskussion zu kopieren
Something went wrong...
+1
1 hr

to establish/ to bring ... into/ to realize

... wie wichtig es ist, DASS Manager mit einer positiven Einstellung ....
Peer comment(s):
agree robin25
1 day 14 hrs
Something went wrong...
3 hrs

imbue the company with

Ballmer has his work cut out. He needs to make Microsoft (MSFT) an Internet player without jeopardizing its desktop monopolies, restore customers’ faith in Windows after Vista sapped it, and imbue the company with a sense of direction after its failure to reel in Yahoo.
http://waduh.net/the-25-most-influential-people-on-the-web/
Something went wrong...
18 hrs

inspire the company's employees to adopt

See discussion.
Something went wrong...
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