Glossary entry

English term or phrase:

under promised and over delivered

French translation:

livré/fourni au delà des espérances/promesses/attentes

Added to glossary by lysiane
Oct 2, 2010 18:24
13 yrs ago
6 viewers *
English term

under promised and over delivered

English to French Marketing Marketing / Market Research telemarketing
Exceed your client's expectations.
(...) If you think it will take two months to complete a project, quote a two-month time frame. If you get the job done a week or two early, you have *** under promised and over delivered** . Also go the extra step, an extra phone call or quick personal visit. Let your clients know you care and that you're doing everything possible.

Je voudrais éviter la traduction trop litérale mais je sèche un peu!! Merci.

Proposed translations

+1
3 mins
Selected

livré/fourni au delà des espérances/promesses faites

le phénomène dans les ventes est surtout "overpromised and underdelivered.
Peer comment(s):

agree GILLES MEUNIER : au-delà des attentes
18 hrs
merci :-)
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4 KudoZ points awarded for this answer. Comment: "merci beaucoup."
2 hrs

fait mieux que tenir vos promesse

ou "fait mieux que ce que vous aviez promis"

C'est peut-être un peu simple pour du marketing, mais ça veut bien dire ce que ça veut dire, à mon avis.

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Note added at 2 heures (2010-10-02 21:04:54 GMT)
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..."vos promesses" au pluriel, bien sûr ! Y a moyen de corriger ? :-)
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Reference comments

2 hrs
Reference:

"Under promised and over delivered"

Il s'agit d'une citation attribuée à Tom Peters. Peut-être a-t-elle déjà été traduite?

http://sales-skills.net/tag/under-promise-over-deliver/
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