ride on the back of the value

Russian translation: "выезжать" за счёт ценности [торговой марки такой-то]

20:15 Nov 22, 2012

English to Russian translations [PRO]
Marketing - Business/Commerce (general)

English term or phrase: ride on the back of the value

Подскажите, пожалуйста, что здесь обозначает ride on the back of the value

Спасибо!

You may decide that these discounts can be removed from resellers who cease the investment in the brand and simply ride on the back of the value of the Medik8 trademark value as an advertising keyword without contribution.

Olga Basova KudoZ activity Questions: 406 (8 open) (2 without valid answers) (15 closed without grading) Answers: 0 Russian Federation
Local time: 15:28

Russian translation:"выезжать" за счёт ценности [торговой марки такой-то]

Explanation:
т.е. например компания, скажем, Макдональдс могла бы вообще прекратить вкладывать деньги в рекламу и долгое время выезжать просто за счёт ценности своей торговой марки - люди и так будут идти, и без дополнительной рекламы. марка известная

Selected response from:

Alexander Onishko

Grading comment

3 KudoZ points were awarded for this answer

Summary of answers provided

5 +3

держаться исключительно на репутации

Natalia Dodonova (X)

5 +1

"выезжать" за счёт ценности [торговой марки такой-то]

Alexander Onishko

Answers

13 mins confidence:

peer agreement (net): +1

"выезжать" за счёт ценности [торговой марки такой-то]

Alexander Onishko
Specializes in field
Native speaker of:

Russian,

Ukrainian
PRO pts in category: 132

3 hrs confidence:

peer agreement (net): +3

держаться исключительно на репутации

Explanation:
как вариант

Natalia Dodonova (X)
Local time: 20:28
Works in field
Native speaker of:

Russian

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ride on the back of the value

Russian translation: "выезжать" за счёт ценности [торговой марки такой-то]

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ride on the back of the value

Russian translation: "выезжать" за счёт ценности [торговой марки такой-то]

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