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English translation: the new modesty

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:néo-pudeur
English translation:the new modesty
Entered by: Philippa Smith

14:30 Jan 10, 2013
French to English translations [PRO]
Marketing - Textiles / Clothing / Fashion / Clothes catalogue
French term or phrase: néo-pudeur
Je cherche une traduction en anglais qui rendrait ce terme correct et le moins barbare possible, voici le contexte:

en parlant de jupes qui ne seront pas mini mais plus longues "l'humeur est à la néo-pudeur, envolées les mini-jupes ultra sexy'....etc.

Merci par avance.
RocMer
Local time: 23:42
the new modesty
Explanation:
As in, for example, "it's all about the new modesty...". But you've got lots of choices here, you can let yourself go fairly wild with fashion speak (where "the new xxx" is always popular).

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Note added at 13 mins (2013-01-10 14:43:22 GMT)
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Another example:
"Speed read: Cover up for the new modesty

This spring, it’s time to cover up. Seriously.
A more reserved style is set to become so avant-garde that even the supercool Kate Moss was spotted wearing a modest floor-length, long-sleeved number on her recent trip to Rio."
http://www.dailymail.co.uk/femail/article-1360270/Cover-new-...
Selected response from:

Philippa Smith
Local time: 23:42
Grading comment
thanks
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +5the new modesty
Philippa Smith
3demure revisited/ back to demure
polyglot45


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
demure revisited/ back to demure


Explanation:
less blatant, overtly sexy.
Bring on the veils.....

polyglot45
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 20
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10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
the new modesty


Explanation:
As in, for example, "it's all about the new modesty...". But you've got lots of choices here, you can let yourself go fairly wild with fashion speak (where "the new xxx" is always popular).

--------------------------------------------------
Note added at 13 mins (2013-01-10 14:43:22 GMT)
--------------------------------------------------

Another example:
"Speed read: Cover up for the new modesty

This spring, it’s time to cover up. Seriously.
A more reserved style is set to become so avant-garde that even the supercool Kate Moss was spotted wearing a modest floor-length, long-sleeved number on her recent trip to Rio."
http://www.dailymail.co.uk/femail/article-1360270/Cover-new-...

Example sentence(s):
  • The new modesty. Forget bringing sexy back, there's a new modest and demure posse taking over who prefer to go undercover.

    Reference: http://www.cleo.com.au/the-new-modesty.htm
Philippa Smith
Local time: 23:42
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 59
Grading comment
thanks

Peer comments on this answer (and responses from the answerer)
agree  katsy
19 mins
  -> Thanks a lot Katsy!

agree  Verginia Ophof
4 hrs
  -> Thank you Verginia!

agree  Daryo
7 hrs
  -> Thank you Daryo!

agree  cc in nyc: nice
12 hrs
  -> Many thanks cc!

agree  Victoria Britten
18 hrs
  -> Thanks a lot Victoria!
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