In recent years, the local trend has been toward giving “mooncake coupons” (月饼票 or 月饼券, also translated as “mooncake tickets” or “mooncake certificates”) instead of actual mooncakes. Reasons given for the trend vary from convenience to impracticality of shipping mooncakes long distances (the heat in the late summer may cause them to spoil, or an elegant box could be damaged in China’s postal system).
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Because mooncake coupons can sometimes be resold for cash on the secondary market, companies that have prohibitions on gift of cash or cash equivalents face challenges on deciding whether to give actual mooncakes, mooncake coupons that can be redeemed only for mooncakes, mooncake coupons that are more broadly redeemable, or nothing at all.

PRC law provides only limited guidance to compliance professionals in navigating the intricacies of deciding whether gifts of mooncakes or mooncake coupons are appropriate. Although the government has issued various regulations, most recently three in 2011, on the issuance and purchase of certain larger value commercial prepaid cards, mooncake coupons are not specifically addressed. - See more at: http://www.fcpablog.com/blog/2012/8/30/mooncakes-mooncake-co...