Feb 26, 2018 11:50
6 yrs ago
10 viewers *
Spanish term

Declinación relacional

Spanish to English Marketing Advertising / Public Relations
The context is the field of CRM (customer relationship management). The "relacional" has to do with the relationship but the "declinación" I have no idea. There's no more context. Thank you in advance.

Discussion

neilmac Feb 26, 2018:
Ditto ... what phil said. Is this a heading? And if so, what comes under it?
philgoddard Feb 26, 2018:
You must have more context than this, unless someone has given you a single sentence to translate.
Chema Nieto Castañón Feb 26, 2018:
Tal vez diseño relacional Declinación parece un "palabro" en este contexto. Muy probablemente aluda al diseño relacional o, con menos probabilidad, a la inclinación relacional.
Diseño relacional en marketing
http://www.mitecnologico.net/informatica/Main/Caracteristica...
Relational design
https://mobile.developer.com/db/from-data-models-to-relation...
Kathy M (asker) Feb 26, 2018:
"diseña la declinación relacional de todas las campañas" is the rest of the context

Proposed translations

5 mins

a decline in customer relations

Declined
Meaning they're not as good as the used to be, that they're poorer than before.

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Note added at 53 mins (2018-02-26 12:43:31 GMT)
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"outlines/points to a decline in customer relations"
Peer comment(s):

neutral polyglot45 : sorry but this is nonsense - declinar = to cascade down// ever heard of context ?
57 mins
I'm sorry, but your comment is nonsensical. Per Collins Robert, declinación=decline or falling off.
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+1
1 hr

relational articulation / interaction

Declined
In the sense of combination of the various aspects / facets of campaigns.

Having not seen the full context, however, I only give my suggestion a "Low" level of confidence. Pls see text between asterisks below.

https://www.google.pt/search?q="relational articulation"&oq=...

"Entre los principales cometidos que asumirá para Mahou San Miguel, un cliente para el que Genetsis trabaja desde hace cuatro años, están *********el diseño de la declinación relacional de todas las campañas del Grupo******** así como el análisis y la parametrización de las mismas, junto con el equipo de marketing relacional del anunciante y sus marcas."
http://www.eastwindmarketing.es/blogs/eastwindmarketingycomu...
Peer comment(s):

agree philgoddard : We don't have enough context, but I'm guessing this is a list of the benefits of CRM. Your second answer is better because it doesn't have two words containing "ation".
2 hrs
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