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Glossary entry

Spanish term or phrase:

desplace su oferta

English translation:

make inroads into your market

Added to glossary by patinba
Jul 26, 2018 07:46
5 yrs ago
1 viewer *
Spanish term

desplace su oferta

Spanish to English Marketing Business/Commerce (general) Communication regarding a trade fair
Not sure how to translate this term. Was thinking along the lines of 'top/beat your offer" but that doesn't really make sense here. Any suggestions are welcome.

"Name of trade fair" es la feria del sector específico del "name of sector". No pierda la oportinidad de
adquirir una ventaja sobre su competencia. No permita que su competencia desplace su oferta.
Proposed translations (English)
3 +2 make inroads into your market
4 displace your offer
3 undercut you/your prices
1 +1 outbid
Change log

Aug 9, 2018 11:49: patinba Created KOG entry

Discussion

AllegroTrans Jul 27, 2018:
Which proves... ...that things are often not what they seem. A very good job that you asked your client Lisa.
Lisa McCarthy (asker) Jul 27, 2018:
Info from client I've asked the client exactly what they wish to say here and this is their response, which gives us a totally different meaning:

"Es una manera de decir que es un punto aglutinador. Y que ellos no permiten que los clientes busquen en otros lugares."

So, I'm now thinking along the lines of 'Don't let your customers take their business elsewhere'. It's a B2B event, btw.

Proposed translations

+2
3 hrs
Selected

make inroads into your market

I think "oferta" is short for "oferta de productos" or product offering. You might like to use your poetic license and say something such as I have suggested.

make inroads into/on something - Longman Dictionary
https://www.ldoceonline.com/dictionary/make-inroads-into-on-...
They have made significant inroads into the European market. The administrative workload is making massive inroads into our working day (=taking away time).
Make inroads into - Idioms by The Free Dictionary
https://idioms.thefreedictionary.com/make inroads into
Encroach on, advance at another's expense, as in The Japanese rapidly made inroads into the computer-chip market. The noun inroad originally meant "an ...
Peer comment(s):
agree Robert Forstag : This seems to be the sense here.
1 hr
Thank you!, Robert!
agree Andy Watkinson
1 hr
Thanks, Andy!
neutral AllegroTrans : I think the sense here is about pricing rather than market share
4 hrs
The text is about persuading companies to take part in a trade fair. I don't think discussion on product prices would be involved, or would be a matter for the organisers.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
5 hrs

displace your offer

The source text refers to the fair event, so you better participate in the fair (the text seems to suggest) and do net let your competitors displace your offer (in the fair event, not necessarily in the marketplace). So I would use displace your offer
Peer comment(s):
neutral AllegroTrans : Spenglish
3 hrs
Something went wrong...
+1
2 hrs

outbid

Could be.
I agree it sounds like it could mean "beat your offer", which I suppose is tantamount to the same thing, but would need more context, for example the type of businesses the trade fair is aimed at.

--------------------------------------------------
Note added at 6 hrs (2018-07-26 14:31:11 GMT)
--------------------------------------------------

Now we have more context, how about "Don't let the competition /rivals POACH YOUR CLIENTELE ...? (or words to that effect)...
Example sentence:

Your competition outbid you by $2.00 and was awarded the tender...

Don't let your competition outbid you!

Reference:

https://www.academia.edu/4903475/Insider_Threat_-_Protecting_The_Enterprise_From_Sabotage_Spying_And_Theft

Note from asker:
The fair is aimed at the souvenir sector. I'm not sure that 'outbid' or anything similar works in this paragraph- i.e. "gain an advantage over your competitors/be one step ahead of your competitors (by going to the trade fair). Don't let them outbid you." I don't see the connection. That said, the way text is written leaves a lot to be desired :-) As it's a marketing text, I may allow myself some poetic license with this one.
Peer comment(s):
agree AllegroTrans : Don't let them outbid you...or similar
58 mins
Now it sounds more like they mean something like "nick your customers"... :)
Something went wrong...
8 hrs

undercut you/your prices

Don't let your competitors undercut you

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Web results
What to Do When Competitors Undercut Your Prices - ThomasNet News
https://news.thomasnet.com/imt/.../what-to-do-when-competito...

9 Nov 2010 - When a competitor undercuts your company's pricing structure for products or ... "Commit to the value proposition, don't use lower price as a solution, eliminate ... Let new rivals take these customers off your hands, so you can ...
What to do when your competition undercuts your price? - RetailerNOW
retailernowmag.com/what-to-do-when-your-competition-undercuts-your-price/

Smile, but don't lower your price. ... Here's what to do when your competition constantly undercuts your price and ... Don't let your competitor's ads get to you.
Dealing with Competitors Undercutting Your Prices | Northants ...
https://www.northantsaccounting.co.uk/dealing-competitors-un...

19 Oct 2017 - When the competitor undercuts the prices of your firm, it's a given ... Irrespective of the price of your product, you have to work towards placing quality at the forefront and let the cost take a backseat. ... Don't Lower Your Prices.
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