This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to German
  3. Marketing / Market Research

to activate and scale our new brand story

German translation: um die Geschichte unserer Marke zu erzählen...

13:07 Nov 1, 2018
English to German translations [PRO]
Marketing - Marketing / Market Research / Brand marketing
English term or phrase: to activate and scale our new brand story
Mitteilung an die Mitarbeiter eines Anbieters von Bürobedarf. Es geht um die Verbreitung und Vermarktung der Marke bei den Kunden.


Hier einige Sätze um den gesuchten Ausdruck herum. Vor allem bei "scale" bin ich mir nicht sicher, was es in diesem Kontext bedeuten soll, aber für "activate" wären ein paar Ideen auch hilfreich:

Together, we are the brand ambassadors - the people daily living, talking and promoting the brand.
This page has been created to equip you with all the resources and knowledge to activate and ***scale our new brand story***.
This is just the beginning, we will start by introducing the brand story on our websites and then have a number of targeted PR activities.
...
Thank you to the Marketing team for helping us get this live on our website and for their work in embedding it on all our channels in the future.
You play a key role in our brand coming to life. This is just the beginning. Over the coming months, we will introduce the new brand story to our customers. It’s important to take some time to familiarise yourself with our story – and how you can activate it.
Marietta Winkler von Mohrenfels
Germany
Local time: 04:40
German translation:um die Geschichte unserer Marke zu erzählen...
Explanation:
Hi Marietta,

I would suggest to translate it as "um die Geschichte unserer Marke zu erzählen und einzuschätzen welche und viele Mittel zur Verbreitung dieser eingesetzt werden sollten."

Here is also a link that could help you to get a better idea of what to scale means in this context.
Selected response from:

Susanne Gläsel
Germany
Local time: 04:40
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
1um die Geschichte unserer Marke zu erzählen...
Susanne Gläsel


Discussion entries: 3





  

Answers


1 hr   confidence: Answerer confidence 1/5Answerer confidence 1/5
um die Geschichte unserer Marke zu erzählen...


Explanation:
Hi Marietta,

I would suggest to translate it as "um die Geschichte unserer Marke zu erzählen und einzuschätzen welche und viele Mittel zur Verbreitung dieser eingesetzt werden sollten."

Here is also a link that could help you to get a better idea of what to scale means in this context.


    https://de.slideshare.net/Emaccoll/how-to-scale-storytelling
Susanne Gläsel
Germany
Local time: 04:40
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 40
Notes to answerer
Asker: Thank you very much for your help, Susanne! I decided to take your version but leave "Brand Story" in English as my researches showed that this term is quite often used in German texts. I appreciate your support very much!

Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search