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Cold Canvassing

Portuguese translation: contacto (telefó/ônico) não solicitado

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Cold Canvassing
Portuguese translation:contacto (telefó/ônico) não solicitado
Entered by: Lilian Magalhães

09:42 Jan 11, 2019
English to Portuguese translations [PRO]
Bus/Financial - Human Resources / curso de RH
English term or phrase: Cold Canvassing
Definition: Cold Canvassing
Cold Canvassing is a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. This process is also termed as Cold Calling. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.

Cold Canvassing takes place on the premise that the target prospect does not know about a product or a service and is not expecting to be approached by the parent company. The primary purpose of contacting a prospective customer through this method is to introduce the target audience to the company and its products and services. It also opens up further opportunities to improve the customer’s knowledge about the company.

The principal goal here is not to sell anything but to gather information. Sales are preceded by understanding a consumer’s needs, checking their awareness levels and providing them more information.

Hence, this concludes the definition of Cold Canvassing along with its overview.

What is Cold Canvassing?
A sales tactic where a sales person cold calls across a territory or list of target prospects with the primary goal of collecting information is cold canvassing. The investment of effort and time is set into motion with the ultimate goal being to generate leads and increase sales, but that larger goal is put on hold and the focus is primarily put on gathering details in order to separate the suspects from the prospects.
Shifting from selling and moving more toward canvassing comes with great benefits.
Trigger Less Guardedness
Prospects answer their phone with their guard at a medium level when you cold call. Basically, they are trying to protect themselves while trying to decipher who you are and what is the purpose of your call. Everything that you do and say during a cold call will either make the prospect increase or decrease their guard.
What makes cold canvassing great is that it is somewhat of an indirect approach. Instead of calling directly to sell something, you are more so calling to gather information. The prospect may know that your ultimate goal is to sell something, but when you come across as simply an attempt to gather information instead of trying to sell something, this will decrease the prospect’s guard and help to improve your ability to establish cold calls.
Lilian Magalhães
Brazil
Local time: 13:43
contacto (telefó/ônico) não solicitado
Explanation:
Sugestão.
Selected response from:

Ana Vozone
Local time: 17:43
Grading comment
thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4visita ao cliente sem marcação prévia
Angela Nery
4angariação / captação de clientes a frio
Leonor Machado
4prospecção de clientes com abordagem fria
Rosane Bujes
3contacto (telefó/ônico) não solicitado
Ana Vozone
3prospeção de mercado com abordagem "fria"
Salvador Scofano and Gry Midttun


Discussion entries: 1





  

Answers


8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
cold canvassing
contacto (telefó/ônico) não solicitado


Explanation:
Sugestão.

Example sentence(s):
  • Contacto telefónico não solicitado para fins comerciais. EMPRESAS E SERVIçOS. Fui contactado, pela MInisom, para o meu telefone fixo, através do númer
  • Através da segunda questão, o tribunal nacional pergunta se a legislação de um Estado-Membro que impede os prestadores de serviços estabelecidos no seu território de fazer contactos telefónicos não solicitados

    Reference: http://eur-lex.europa.eu/legal-content/EN-PT/TXT/?uri=CELEX:...
Ana Vozone
Local time: 17:43
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 175
Grading comment
thanks
Login to enter a peer comment (or grade)

12 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
cold canvassing
prospeção de mercado com abordagem "fria"


Explanation:
[GESTÃO COMERCIAL] Aulas - Tópicos em Administração - 7
https://www.passeidireto.com/arquivo/3943415/gestao...aulas/...

Oversett denne siden
... Prospecção de mercado Identificação de Suspects Abordagem “fria” ... Perfil inadequado para abordagem fria Bom para abordagem quente Bom para ...

Salvador Scofano and Gry Midttun
Norway
Local time: 18:43
Native speaker of: Native in NorwegianNorwegian, Native in PortuguesePortuguese
PRO pts in category: 370
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
cold canvassing
visita ao cliente sem marcação prévia


Explanation:
sugestão

Angela Nery
Brazil
Local time: 13:43
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
Login to enter a peer comment (or grade)

1 day 8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
cold canvassing
angariação / captação de clientes a frio


Explanation:
Diria assim.

Leonor Machado
Local time: 17:43
Specializes in field
Native speaker of: Portuguese
PRO pts in category: 94
Login to enter a peer comment (or grade)

1 day 9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
cold canvassing
prospecção de clientes com abordagem fria


Explanation:
. Fazer prospecção, localizando e calculando o valor de uma jazida mineral ou petrolífera.

2. Fig. Com. Econ. Abordar (cliente, mercado) para avaliar-lhe o potencial de compra. [td. ]
http://www.aulete.com.br/prospectar

A prospecção de clientes é buscar novos clientes. prospectar não é na mesma coisa que cold call/mail (ligação fria ou e-mail frio), que são métodos de prospecção.

http://www.wordreference.com/enpt/canvassing

http://palestraseconteudo.com.br/prospeccao-fria/

Rosane Bujes
Brazil
Local time: 13:43
Specializes in field
Native speaker of: Portuguese
PRO pts in category: 4
Login to enter a peer comment (or grade)



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