end-aisle display

Portuguese translation: Ponta de gôndola ou display ponta de gôndola

For term searches and specialty glossaries, please try the new GBK glossaries

00:55 May 12, 2021

English to Portuguese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general)

English term or phrase: end-aisle display

Definition from MBA Skool:
End-aisle display refers to point of purchase advertising of products at the end of shelf rows in a mall, shop, supermarket etc. In marketing, end aisle refers to the end of passages in departmental stores that are between the huge racks filled with various kinds of products. So placing the product at end aisle shall increase the visibility of the product which in turn will increase the sales of the product.

Example sentence(s):

With so many consumers starting and ending their grocery buying on these sites, it's important for brands to rise to the surface the way they would with a typical end-aisle display or coupon. TotalRetail
The merchandise planner can now experiment with “what-ifs” – look at the impact of changing the timing or duration of the markdown or combining that markdown with an end-aisle display. On the online channel, the planner can try different product placement strategies on the web site, discounts or free shipping and review the impact on forecasted orders. The Consumer Goods Forum
Once you’ve managed to blend function and design, as well as balance product security with interaction, there’s one last decision you need to make: the location of your POP display. To make this decision, consider proven consumer psychology data, which suggests that an end-aisle display will increase sales by 30%, simply due to increased visibility Vulcan Spring

Glossary-building KudoZ

Question posted on behalf of translation team:

GBK marketing and advertising specialists

This question is closed

Portuguese translation:Ponta de gôndola ou display ponta de gôndola

Definition:
Em marketing de varejo, uma Ponta de Gôndola é uma seção para um produto colocado no final de um corredor, dentro de uma loja, como por exemplo nos supermercados. É considerado como um dos pontos extras no PDV, (Ponto de Venda) e existe para dar maior destaque a um determinado produto.

Selected response from:

Felipe Tomasi
Brazil

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

4 +6

Ponta de gôndola ou display ponta de gôndola

Felipe Tomasi

Translations offered

2 hrs confidence:

peer agreement (net): +6

Ponta de gôndola ou display ponta de gôndola

Definition from Wikipédia:
Em marketing de varejo, uma Ponta de Gôndola é uma seção para um produto colocado no final de um corredor, dentro de uma loja, como por exemplo nos supermercados. É considerado como um dos pontos extras no PDV, (Ponto de Venda) e existe para dar maior destaque a um determinado produto.

Example sentence(s):

A Legas Displays desenvolve diferentes tipos de projetos para a categoria de Pontas de Gôndolas. O móvel pode variar de acordo com a necessidade do cliente e canal a ser implementado. Pode ser alterado para padrões de redes especificas, variando com o tipo de matéria prima para estrutura e comunicações. Veja alguns de nossos projetos. - Legas Displays
Como o próprio nome diz, o display Ponta de Gôndola faz a comunicação na ponta da gôndola do PDV. É uma comunicação eficiente para destacar ainda mais o produto na gôndola, principalmente nos supermercados e hipermercados. - Polidisplay

Felipe Tomasi
Brazil
Local time: 05:27
Native speaker of:

Portuguese
PRO pts in category: 56

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations

end-aisle display

Portuguese translation: Ponta de gôndola ou display ponta de gôndola

Translations offered

KudoZ™ translation help

Your current localization setting

Select a language

end-aisle display

Portuguese translation: Ponta de gôndola ou display ponta de gôndola

Translations offered

KudoZ™ translation help

You have native languages that can be verified

Your current localization setting

Select a language