Omnimedia

09:58 Aug 30, 2021 

In the media operation theory, omnimedia is regarded as a business operation model and strategy,
“omnimedia” has been increasingly used on various media channels and discussed by people in the industry.
the understanding or definition of omnimedia has been extend to a broader level since 2008, describing an revolution on media operation in the industry. No doubt, this revolution is also based on digital technology innovations, but not the audio-visual devices. Meanwhile, people in the industry are also trying to formally define “omnimedia.”

However, in the other theory, omnimedia is more regarded as the product of the practices of converging of various channels in the industry. In this theory,

Additionally, this theory does not set limit to the definition to omnimedia by admitting that it is an open system that continuously converging new media or channels based on technology innovations,

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