canalidad

English translation: channeling

20:32 Jun 7, 2022
Spanish to English translations [PRO]
Bus/Financial - Computers (general)
Spanish term or phrase: canalidad
The context is a case study about a bank that has started to use new open-source software to create a new online banking platform and app.

“La banca siempre ha venido empujando en tecnología y digitalización, y nosotros estábamos en una situación en la que nuestra banca electrónica no podía resolver los problemas de canalidad para la oferta de servicios. La movilidad estaba empezando a señalar el camino por donde los clientes se movían."

From the context, I take "canalidad" to be the availability of banking services via different channels: website, app, etc. What would be a good way of expressing this?
Ruth Hill
United Kingdom
Local time: 10:36
English translation:channeling
Explanation:
why not?

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Note added at 6 hrs (2022-06-08 03:05:54 GMT)
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What is channeling in business?

It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base. The channels are nothing but ways or outlets to market and sell products.
Selected response from:

David Hollywood
Local time: 06:36
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4channeling
David Hollywood
3canalization
jude dabo


  

Answers


6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
channeling


Explanation:
why not?

--------------------------------------------------
Note added at 6 hrs (2022-06-08 03:05:54 GMT)
--------------------------------------------------

What is channeling in business?

It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base. The channels are nothing but ways or outlets to market and sell products.

David Hollywood
Local time: 06:36
Native speaker of: English
PRO pts in category: 28
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Robert Carter: I have used "omnichanneling" as a possible translation for "omnicanalidad" previously, so yes, I agree.
1 hr
  -> thanks Robert

agree  abe(L)solano
2 hrs
  -> thanks abe

agree  Andrew Darling
10 hrs
  -> thanks Andrew

agree  neilmac
12 hrs
  -> thanks Neil
Login to enter a peer comment (or grade)

2 days 19 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
canalization


Explanation:
cheers

jude dabo
Local time: 10:36
Native speaker of: Native in EnglishEnglish
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