Glossary entry (derived from question below)
Hungarian term or phrase:
holtszórás / meddőszórás
English translation:
waste coverage
Added to glossary by
Andrea Szabados
Jul 29, 2009 08:47
14 yrs ago
4 viewers *
Hungarian term
holtszórás / meddőszórás
Hungarian to English
Marketing
Marketing
Kedves Kollégák! Egy marketingkutatással kapcsolatos szövegben fordult elő ez a kifejezés, de egyelőre nem találjuk a pontos angol megfelelőjét. A segítséget előre is köszönöm! Balázs Edit, EDIMART
Proposed translations
(English)
4 +3 | waste coverage | Andrea Szabados |
4 | wastage | szabb |
Change log
Aug 13, 2009 07:22: Andrea Szabados Created KOG entry
Proposed translations
+3
12 mins
Selected
waste coverage
egyelőre itt van pl. ez a referencia, ha beszéltek németül:
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Note added at 15 perc (2009-07-29 09:03:31 GMT)
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Itt egy másik referencia ugyanerre: http://www.proz.com/kudoz/german_to_english/marketing/63738-...
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Note added at 33 perc (2009-07-29 09:21:25 GMT)
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a "wastage" kifejezés is használatos a médiában: "In media, wastage is unwanted clutter that dilutes your media message. Usually, CPM’s rise heavily for this… which could turn a $50CPM on untargeted media (television) to an eCPM of $5000 (potentially) for low-wastage targeted media."
(forrás: http://www.darrenherman.com/2005/09/23/media-consumption-18-...
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Note added at 15 perc (2009-07-29 09:03:31 GMT)
--------------------------------------------------
Itt egy másik referencia ugyanerre: http://www.proz.com/kudoz/german_to_english/marketing/63738-...
--------------------------------------------------
Note added at 33 perc (2009-07-29 09:21:25 GMT)
--------------------------------------------------
a "wastage" kifejezés is használatos a médiában: "In media, wastage is unwanted clutter that dilutes your media message. Usually, CPM’s rise heavily for this… which could turn a $50CPM on untargeted media (television) to an eCPM of $5000 (potentially) for low-wastage targeted media."
(forrás: http://www.darrenherman.com/2005/09/23/media-consumption-18-...
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
578 days
wastage
Wastage: in advertising, that part of the audience or readership of a media vehicle which is "wasted" because it is not part of the target market.
nem teljesen ugyanarra utal, de használható
nem teljesen ugyanarra utal, de használható
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