Glossary entry

Spanish term or phrase:

campaña de impulso

English translation:

promotional campaign

Added to glossary by neilmac
May 26, 2009 11:05
14 yrs ago
7 viewers *
Spanish term

campaña de impulso

Spanish to English Marketing Marketing / Market Research
Sorry, I have no context it is a market research campaign
Change log

Jun 1, 2009 10:27: neilmac Created KOG entry

Proposed translations

+5
3 mins
Selected

promotional campaign

Without more context, this is the standard term.

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Note added at 6 mins (2009-05-26 11:12:10 GMT)
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People in an advertising tend to be fond of buzzwords and slick-sounding trendy phrases, so you can basically invent anything that sounds snappy and it'll work.

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Note added at 6 mins (2009-05-26 11:12:50 GMT)
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Oxford: impulso m a (empuje): un fuerte impulso para el comercio a major boost for trade; queremos dar un nuevo impulso a la iniciativa we want to give fresh impetus to the initiative

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Note added at 8 mins (2009-05-26 11:14:17 GMT)
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If the campaign is to promote a product or campaign already up and running, it could be a "Booster campaign" but without more context I'd stick with the basic term.
Peer comment(s):

agree Remy Arce : I believe this is it.
2 hrs
agree Aoife Kennedy : This is the best option all round, whatever the context.
3 hrs
agree argosys
4 hrs
agree Rosa Paredes : absolutely!
7 hrs
agree Biling Services
7 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks very much"
7 mins

boosting campaign

"Many Touch points, One Consumer: Boosting Campaign. Effectiveness in a Multi-Platform World". Mark Loughney, VP Sales & Strategy Research ...

without any more context, it could be a regular promotional campaign or this
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30 mins

a campaign drive

without further context I can only guess
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1 hr

launch campaign/campaign to launch a new product

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19 hrs

sales drive

This is more likely.
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Reference comments

2 hrs
Reference:

Boost campaign

It's a campaign with a very specific goal, boosting X or Y. See link below.

Ad Council : News Detail
Apr 16, 2008 ... The national “Boost” campaign features the stories of ten students, the “Class of ... “The Boost campaign is not about us talking to teens, ...
www.adcouncil.org/newsDetail.aspx?id=219 - 17k - Cached - Similar pages
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