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espóndilouncoartrosis
Jul 17, 2011 10:49
12 yrs ago
Spanish term

caben (en este contexto)

Spanish to English Marketing Advertising / Public Relations Estudios de mercado.
Se trata del número de un número de determinados anunios que pueden ponerse en 15 minutos, en televisión. En este contexto:

En 15' caben 45 spots de 20''. (' y '' representan minutos y segundos respectivamente).

Provisionalmente tengo:

In 15' you can fit 45 commercials of 20''
Proposed translations (English)
4 +2 45 20 second spots/ads fit in 15 minutes
4 +2 45 ads/spots of 20" can be run in 15'
4 You can fit 45 20-second spots in 15 minutes.
4 you can run / can be scheduled*
4 In 15 minutes there are 45 20-second spots available
5 -1 The 15' slot has 45 20-second avails.
4 In 15' there is room/space for 45 20" commercials/ads/spots

Discussion

Eugenio Llorente (asker) Jul 19, 2011:
You are right, and very much to the point. Thank you philgoddard
philgoddard Jul 17, 2011:
Everyone Where you have two numbers together, such as "45 20-second spots", or a number comes at the beginning of the sentence (as it does here), the convention is to write the first out in words.So here it should be "Forty-five 20-second spots".
Also, I wouldn't use ' and " - you have to stop reading for a moment to work out that they mean minutes and seconds, which spoils the flow of the text.

Proposed translations

+2
21 mins
Selected

45 20 second spots/ads fit in 15 minutes

I don't see any need to use "You" at all, and the industry usage of "spots" could certainly be use, or, if not "ads" could be used, too.

Mike
Peer comment(s):
agree Richard Boulter : I'm with Mike, and 'fit' is certainly the best translation here for U.S. audiences, at least.
1 hr
Thank you, Richard - Mike
neutral FVS (X) : fit into would work but not fit in
3 hrs
Both work fine in American English. Maybe BE is different in this case.
agree anademahomar : That´s how I would've translated it
13 hrs
Thank you, anademahomar - Mike
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4 KudoZ points awarded for this answer. Comment: "Thank you again Michael!"
16 mins

You can fit 45 20-second spots in 15 minutes.

I would not translate "spot" (brief ad) and would not use ' or " for minutes or seconds in English.
Something went wrong...
59 mins

you can run / can be scheduled*

*Options: You can run 45 20" spots during a 15-minutes time slot or 45 20" spots can be scheduled into a 15-minute time slot. www.ehow.com › Business - En cachéMost TV programs are 30 minutes long and incorporate eight or more minutes ... but will still have some vacant spots scattered through the schedule. ... to 30-second spots and do not need to be assigned to a specific time slot ... For example, you can run two 15-second spots and one 30-second ad to fill a 1-minute ...; www.guardian.co.uk/media/2011/feb/.../tv-ads-lords-report - En caché17 Feb 2011 – The committee believes that ITV would be able to increase ad ... could take years, resulting in a "lengthy period of uncertainty" for broadcasters and advertisers. .... 17 February 2011 7:15AM. In an hour long programme slot there is .... and scheduled in a 60-minute slot, amounted to 42 minutes, ...; www.zephyr-media.com/faq.htm - En cachéAre Infomercials and direct response ads the same thing? ... messages-often called Direct Response ads--are from 1 to 2 minutes in duration. ... Long Form infomercials are scheduled as stand-alone programs in half-hour slots that stations and ... Local cable systems can only use so-called "local access" channels to ...
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1 hr

In 15 minutes there are 45 20-second spots available

My take on it!
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-1
1 hr

The 15' slot has 45 20-second avails.

The context is selling tv ads. So the correct term is avails.

If you want to be consistent, you could use The 15' slot has 45 20" avails.

But if you prefer 20-second, don't forget the hyphen!Just as you could also use 15-minute slot.

See the link below. Just one a zillion references.
Reference:

http://www.adsthatwork.com/avails.html

Peer comment(s):
disagree FVS (X) : What on earth is an avail?? Sounds like complete rubbish to me.
2 hrs
I have worked in and for the advertising industry essentially all my life. Had you looked at my profile, you'd have seen I'm specialized in advertising, among other things. Instead of posting insults, why don't you just google it and learn something.
neutral philgoddard : This is not a criticism of you, but the person who wrote that website is in the wrong job - they're semi-literate :-)
6 hrs
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+2
2 hrs

45 ads/spots of 20" can be run in 15'




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Peer comment(s):
agree FVS (X)
1 hr
Thanks!
agree Thayenga : Happy Sunday, Lydia. :)
4 hrs
Same to you! Un abrazo!
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4 hrs

In 15' there is room/space for 45 20" commercials/ads/spots

commercials for US
ads for UK

I would say space and spots but it is a question of preference.
Peer comment(s):
disagree Debora Blake : Technically correct, but it doesn't sound professional enough for this specific context.
32 mins
Nonsense.
agree philgoddard : Nothing wrong with this.
4 hrs
Thanks Phil.
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