Glossary entry

Russian term or phrase:

репутация

English translation:

corporate look

Added to glossary by Vladyslav Golovaty
Nov 6, 2013 11:38
10 yrs ago
Russian term

репутация

Russian to English Other Transport / Transportation / Shipping перевозки
репутация (на буклете ЖД), имеется в виду хорошая репутация
Change log

Nov 8, 2013 05:21: Vladyslav Golovaty Created KOG entry

Discussion

Alexandra Schneeuhr Nov 6, 2013:
Желателен контекст, в противном случае - просто буквальное "(public) image"...

Proposed translations

+1
1 day 7 hrs
Selected

corporate look

репутация фирмы - good name, corporate look
Example sentence:

22 Jun 2012 ... Finnish train company VR renews even the interior image ... VR Group began to shift to a green corporate look already 2009.

Peer comment(s):

agree cyhul
6 days
Thank you!
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4 KudoZ points awarded for this answer.
+2
4 mins

reputation

See the reference.
Note from asker:
The whole context is "Reliability Репутация Experience" Это слоганы жел. дороги ны обложке буклета
Peer comment(s):

agree LilianNekipelov : Yes.
22 hrs
Thank you!
agree aiherzen : Yes. Without further context, the literal translation is best (and likely to be most appropriate).
1 day 4 hrs
Thank you!
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+1
5 mins

reputation / image

Source: ABBYY Lingvo x5
Peer comment(s):

agree LilianNekipelov : Yes.I agree.
22 hrs
Thanks!
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1 min

good standing

-

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Note added at 18 mins (2013-11-06 11:57:35 GMT)
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Если имеется в виду не репутация среди клиентов ж/д компании, а ее правовой статус, то мой вариант как раз подойдет. Вот примеры:
http://opencorporates.com/companies/us_ms/639377
http://www.odakyu.jp/english/policy/
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1 hr

credibility

it's about the budget credibility of railway traffic/transport as a branch of economy or business line in the budget

Credibility:
the quality of being valid and rigorous (believable or trustworthy)

"budget credibility" image examples:
http://www.freebalance.com/blog/?tag=budget-credibility
http://www.vancouversun.com/business/2035/Vaughn Palmer Libe...
http://web.worldbank.org/WBSITE/EXTERNAL/PROJECTS/EXTFINANCI...
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1 hr

company's track record / standing

*************

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Note added at 1 hr (2013-11-06 13:05:15 GMT)
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I believe 'Track Record' would be a perfect fit here.
Peer comment(s):

neutral aiherzen : In effect, it may fit but "Track Record" concerns measurable performance, whereas "Reputation" is all about perception. (You can have an appalling track record but still manage to have a reasonable reputation).
1 day 3 hrs
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