Although event software company Canapii officially launched in 2020, its roots in the events sector stretch back two decades. Initially part of Canalys, a market research company in the IT industry, Canapii’s journey began with the need to automate event processes to minimise human error.

“We started developing an app 18 years ago to streamline our events, initially for internal use,” recalls CEO Rita Chaher. “However, as our sponsors, including tech giants like Lenovo and Microsoft, saw its potential, they requested to use it for their events.”

The pivotal moment came for the Reading, UK-based company in 2019 when Canapii secured a contract to manage several major events. The onset of the pandemic in 2020 necessitated a rapid pivot to virtual events.

“We redeployed our resources, recoding everything to support virtual formats. This shift revealed the tool’s potential beyond the IT industry,” Chaher explains. This adaptation was crucial in establishing Canapii as a standalone entity, focused on both on-site and virtual events.

Source: https://www.exhibitionworld.co.uk/

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